Cetera is one of the nation’s largest networks of independently managed broker-dealers. Though each broker-dealer in our organization is unique, they are all dedicated to helping advisors like you help their clients pursue not only their financial goals and dreams, but their life ones as well.
Do more, on your terms, with the support of the broker-dealer that fits you best. Each of our broker-dealers is led and staffed by experienced specialists who are focused on their specific business model, providing multiple opportunities for you to find the right infrastructure for your business, customized support for your future goals, and a community who understands your needs.
You've got an independent, entrepreneurial mindset, and we've got an entrepreneurial approach to supporting your independence. Pursue your unique vision for your practice with high-touch consultative support from dedicated cross-functional specialists focused on moving you forward.
Cetera Advisor Networks
The perfect choice for a regional network, ensemble practice, or large enterprise organization looking to plug into regional support backed by a powerful national infrastructure—but also an ideal fit for individual advisors looking to join an existing team that's ready to help you learn, grow, and thrive.
Cetera Investment Services
Focused on banks and credit unions as well as specialized branch offices outside of financial institutions, Cetera Investment Services' in-branch support and relationship manager-led customer service help you get the most from their specialized resources so you can deepen client relationships and expand your services.
Cetera Financial Specialists
Designed specifically for tax professionals who implement wealth management services into their practice—or are looking to do so—Cetera Financial Specialists offers a unique consultative model that takes all sides of your business into account.
First Allied Securities, Inc.
Strengthen your business through meaningful partnership with a broker-dealer that's committed to supporting your CEO mindset and finding innovative ways to build and scale your practice profitably.
Bronze Stevie Award
Cetera’s Connect18 conference, a premier conference for financial professionals, was awarded a 2019 Bronze Stevie® Award for the live event conferences category at the 17th Annual American Business Awards®.
Technology Innovation Award
My Advice Architect® was recognized for the improvements made to continue advancing Cetera’s Advice-Centric Experience® at the Bank Insurance & Securities Association (BISA) 2019 Annual Convention.